“If your lead gen needs a Red Bull, Tom’s book is here.”
—Ann Handley, Chief Content Officer at MarketingProfs and bestselling author
Has your leads volume hit a plateau? Or are you unable to increase your leads no matter what you try? Then this book is for you.
Rethink Lead Generation teaches you how to think differently to unleash growth. Transform your lead generation results through creative approaches to your website, SEO, content, ABM, and referrals.
The book explains how “creativity underscores all business progress. It simply cannot be commoditized. It’s what sparks the greatest growth. It’s the most sustainable competitive advantage.” Studies by McKinsey, Forrester, and Tenovos all confirm that businesses that prioritize creativity improve top-line growth and deliver better business performance overall.
Read the book and uncover strategies to leverage creativity, lateral thinking, and marketing innovation to attract more attention and qualified leads.
Rethink Lead Generation helps B2B marketing teams to grow their business. The book explains why best practices are a dead-end, as you wind up with in a sea of sameness with your competitors. Instead, implement non-obvious strategies and pursue a unique path for your business.
What they are saying about Rethink Lead Generation:
“This is a must-read book for folks that want to inject more creativity and lateral thinking into their lead generation efforts. If your lead generation strategy is stuck in the ditch, Rethink Lead Generation is a tow truck to get you back out on the freeway.”
—April Dunford, Author of Obviously Awesome
“If you want extreme results, you can’t rely on common practices. Tom walks you through bold and innovative ways to transform your lead generation results. The book will help you rethink your strateegy and push you to achieve far more for your business.”
—Jeff Coyle, Co-founder and Chief Strategy Officer, MarketMuse
“Being in the business of helping brands leverage content to tell authentic stories that engage people and build relationships, I strongly encourage you to read Tom Shapiro’s Rethink Lead Generation. It will not only open your eyes to the power of creativity and lateral thinking in content marketing but will also deliver a firehose of ideas for you to explore in achieving greater leads growth.”
—Andrew Wheeler, CEO, Skyword
“I worked with Tom for more than six years as his team managed our network of 45 websites and saw firsthand how deeply he thinks about driving leads growth. We continually brainstormed new ways to capture more leads, and with his help our company grew exponentially over that time.”
—Viji Davis, Principle, IRI
I’m very excited to bring this book to you, as it is overflowing with lessons learned and new, effective lead gen strategies.
My career has been defined by growth. I’ve helped clients to achieve 5X growth (50 to 250 employees) in the span of two years, I’ve helped other clients achieve 6,664% organic page views growth in the course of three years, and I’ve helped countless others achieve a record volume of leads. Previously, while I was Director of Digital Strategy at iProspect, the company grew from 85 to more than 700 employees within five years. Prior to that, I was responsible for U.S. market entry for a British company, and I wound up tripling the company’s revenue.
Read the book, and learn creative and effective leads growth strategies. Strengthen your approach to lead gen. Drive more leads. And increase your revenue.
Download the first chapter today!
Order the book today!
